Sons of the American Legion Post 468 hosted a wonderful annual fundraiser called Julian Dance but didn’t have an online ticket ordering platform or and social media marketing. Looking to grow their attendance to record numbers they needed a partner who could help steer their initial foray into internet eCommerce and social media marketing.
Solution Effect’s Solution Architects sat down and performed a Needs Assessment with the Sons of the American Legion Post 468 steering committee and created a 3 pronged approach to help them have a successful event. Starting with a website matching their carefully chosen branding, then enhancing it with a online eCommence Ticket Ordering system, and finishing it off with social media campaign, Julian Dance set record attendance and was a great success.
Online Event Management Revolution
We Rethought Everything
Social Media Marketing
Mobile Site Grew Sales
The Challenge – Make it easy enough to for anyone to buy tickets with a tap on the phone.
Rebuilt From the Inside Out
The Challenge – Grow attendance by allowing pre-sale of tickets online and via mobile.
Extensive Demographic Studies
The Challenge – Track and build a demographic profile for attendees for future marketing purposes.
- Organic Search Traffic 48%
- Direct Traffic 24%
- Referal Traffic 15%
- Email Subscribers 13%
The Results Were Amazing
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